Who I Am
I am a brand strategist and copywriter, creating compelling ideas that communicate across categories, cultures and continents.
My profession is about relationship building. It begins with a deep understanding of the visions and capabilities of my clients, in order to help them build strong relationships with theirs.
Since 2000, I have been leading large-scale branding processes, defining strategies and guiding design teams to ensure messages are expressed creatively and effectively.
I view myself as an explorer and a creator, a truth seeker and a dreamer. I believe in my ability to genuinely find the hearts of products and companies, and to bring forth their unique essence so that they touch the hearts of others.