Following the successful brand strategy process for Maoz in Europe, expanison into additional markets was the next stage. Entering the quick service market in the USA, with a vision of nationwide franchising, required a redefinition of the brand’s strategy, positioning and relevant messaging.
The strategy I defined for Maoz seized the oppportunity within the fast-food category, appealing to audiences who are seeking a quick yet nutritous alternative. Maoz Falafel became
Maoz Vegetarian, with the slogan Veg Out sending a message of nutritious eating, backed by a lighthearted tone. My work also included copywriting for the brand’s website.