The Challenge

The time was right for a new concept in Israel’s urban grocery store sector. My challenge was to create a brand identity for a nationwide chain of 24/7 grocery shops, located in the heart of the city and catering to the dynamic lifestyle of city dwellers.

The Result

One of the most successful branding processes in Israel, leading to a record breaking market exit, and tripling nationwide store count within two years.

My Work

Identifying the specific needs of target audiences, I defined the round-the-clock retail experience, and a new category, “City Market”, positioning the chain as a market leader and pioneer. My strategic decisions served as the guiding principles for all creative decisions.

Graphic Design: FIRMA