The Challenge
Yigal Arnon & Co. is one of Israel’s leading, largest and most notable law firms. Since its establishment in 1958, it has grown exponentially, achieving success across numerous segments and playing a pivotal role in some of the country’s most significant legal endeavors. The objective of the rebranding project was to establish a solid bridge between the firm’s past, present and future and to enable the creation of a clear, coherent and inspiring brand messaging system, conveying the inherent truths of the firm, its people and corporate culture.
Graphic Design: ASWE DESIGN
My Work
The process was conducted with the goal of assessing the firm’s identity, past and present, from a communications perspective. An in-depth process with the firm’s leaders led to the distillation of the firm’s unique values, “Legacy; Virtue; Distinction” which serve as a clear platform for all visual and verbal decisions. This approach underscores the synergetic qualities that have paved the way for the firm’s achievements, and offers a solid base for reinforcing its leadership position within the legal landscape, today and for the future.