Yigal Arnon & Co. is one of Israel’s leading, largest and most notable law firms. Since its establishment in 1958, it has grown exponentially, achieving success across numerous segments and playing a pivotal role in some of the country’s most significant legal endeavors. The objective of the rebranding project was to establish a solid bridge between the firm’s past, present and future and to enable the creation of a clear, coherent and inspiring brand messaging system, conveying the inherent truths of the firm, its people and corporate culture.
The process was conducted with the goal of assessing the firm’s identity, past and present, from a communications perspective. An in-depth process with the firm’s leaders led to the distillation of the firm’s unique values, “Legacy; Virtue; Distinction” which serve as a clear platform for all visual and verbal decisions. This approach underscores the synergetic qualities that have paved the way for the firm’s achievements, and offers a solid base for reinforcing its leadership position within the legal landscape, today and for the future.