The Challenge

A young team of entrepreneurs had developed a fresh new concept within the on-the-go juice category, offering freshly made fruit and vegetable beverages enriched with vitamins and natural plant extracts. The goal of this project was to create an identity that would combine fun and nutrition, while providing a creative copywriting platform for a very extensive menu.

Graphic Design: NEO GROUP

My Work

The brand essence I defined was based on the idea of replenishing missing nutrients. This promise led to the brand’s name and to the slogan, “restart your day”. Based on this copywriting system, I created the content for the elaborate menu, with each product name indicating its functionality in a creative way. Product names included “recharge”, “relax”, “refresh”, “revive”, “recover” and “remix”.