Enzymotec, a company that develops and manufactures lipid-based compounds, was interested in expanding its reach through the establishment of an entity dedicated to the development and marketing of innovations for the clinical dietary management of disorders specifically associated with lipid imbalances.
The challenge was to define the essence of the company’s offer, and to create a fresh new identity that would clearly position it as a significant player within the dynamic global pharmaceuticals arena.
Working with the company’s leaders and scientific professionals, this in-depth process was dedicated to precisely defining the brand’s offer along the spectrum between the medical industry and the nutritional supplements segment. The result was a comprehensive identity that positioned the brand as a pioneer with an approachable communications system, allowing it to transcend barriers of language and culture. My work included naming of the company and product lines, creative planning and copywriting work for the Brand Book.